Jonathan David remains one of the players Juventus are prepared to sell this summer, although the Canadian striker is reportedly keen to remain in Turin and fight for his future at the club.
Juventus signed David as a free agent last year, meaning any transfer fee received for his departure would represent pure profit for the Bianconeri during the current transfer window.
The striker arrived in Italy with a strong reputation after enjoying an outstanding spell at Lille, where he consistently ranked among the leading scorers in European football over several seasons.
Juventus believed they had secured one of the most reliable attacking players available on the market, but his time in Turin has not developed as expected, and he has struggled to consistently perform at the required level.
Juventus sets a valuation for David
David has also endured a mixed World Cup campaign so far, which has done little to increase interest from potential suitors during the transfer window.
As a result, the striker currently does not appear to have a large number of clubs actively pursuing his signature despite his proven record in previous seasons.
According to TuttoJuve, Juventus value the Canadian international at around 30 million euros or more and are hoping to secure a transfer fee within that range if he leaves the club this summer.
Limited interest complicates situation
The Bianconeri continue to view David as a player capable of commanding a significant transfer fee because of his age, experience, and previous achievements in Ligue 1.
However, club officials are also aware that attracting offers matching their valuation could prove difficult if the striker struggles to improve his form during the remainder of the World Cup.
Juventus are therefore expected to monitor the market carefully while assessing whether interest in the forward increases in the coming weeks.
Although David would prefer to stay and compete for his place in the squad, the club appear increasingly open to a sale as they continue restructuring their attacking options ahead of the new season.
His future is likely to depend on whether suitable offers arrive before the transfer window closes and whether Juventus decide to prioritise other attacking reinforcements moving forward.