While strengthening their playing squad, Juventus are also working on their backroom staff and have added Ricky Massara to the group.
He is one of the finest executives in Italian football, having impressed during his time at AC Milan and AS Roma. He will support the Old Lady’s CEO, Giovanni Carnevali, as the club looks to rebuild the team and return to a stronger position.
Juventus are preparing for an important summer transfer window that they need to get right as they aim to ensure the team returns to a strong run of form.
Juventus strengthen their leadership structure
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Last term, Damien Comolli failed to secure Champions League football after making several poor signings, and his successor wants to avoid a repeat of that outcome.
More than simply qualifying for the top four, Juventus want to return to winning trophies this season, and Carnevali understands the importance of that objective. However, he also recognises that he cannot complete the task alone, which is why he is looking to bring in more capable people behind the scenes.
The arrival of Massara represents an important step in that process, as Juventus look to build a stronger structure both on and off the pitch.
Carnevali explains Massara’s role at Juventus
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Carnevali has now sealed the arrival of Massara, one of the most talented executives in Italian football, but Juventus will not stop there. The CEO explained the club’s plans via [Gianluca Di Marzio](https://www.gianlucadimarzio.com/news-calcio/canrevali-juventus-intervista-calciomercato-serie-a-news-oggi-494527):
“I’m very happy with his arrival. We must first try to put together the off-field team, and it must be a winning one . Ricky Massara will be in charge of the football area, alongside Marco Ottolini. We want to start the on-field part of the team starting with the off-field team.”
Massara’s appointment is expected to play a key role in Juventus’ rebuilding process as the club attempts to create a stronger foundation for future success.