The new kit, set to feature in the club's upcoming campaign, marks the beginning of the Cherries' partnership with Danish sportswear brand Hummel.
The kit brings back the club's iconic wider red and black stripes across the full jersey, embracing a classic look.
The club announced the five-year partnership with Hummel in May, revealing the deal with a publicity stunt at Bournemouth Pier, where an ice block melted to reveal the Cherries badge and the Hummel logo.
AFC Bournemouth has unveiled its new home kit for the 2026/27 season, ready for a landmark campaign and start of an exciting new chapter on and off the pitch. (Image: AFC Bournemouth)
The ice block became a subject of wide speculation, with suggestions ranging from a Drake announcement to the return of David Blaine.
The deal with Hummel is a club record and promises "increased ranges across matchday wear, training apparel, and lifestyle collections," according to the club.
It also includes "enhancements to the club’s retail experience," involving a refurbishment of the club superstore.
The new kit pays homage to the club's heritage, featuring a subtle tonal pattern inspired by the original 1936 crest.
This historic crest is revisited as a gold centre back neck sign-off, tying in with the gold detailing throughout the shirt.
Hummel's signature chevrons adorn the sleeves, completing a classic yet contemporary look.
AFC Bournemouth has unveiled its new home kit for the 2026/27 season, ready for a landmark campaign and start of an exciting new chapter on and off the pitch. (Image: AFC Bournemouth)
Long-standing partner Vitality has expanded its partnership to become the club’s new front-of-shirt sponsor.
MrQ Casino also features on the shirt, having recently begun a new partnership as the club’s official UK online casino partner.
The shirt is made from lightweight 140gsm knitted interlock fabric, offering comfort, freedom of movement, and breathability.
The moisture-wicking fabric helps keep players and supporters cool and dry in all conditions.
Performance details are evident throughout the jersey, with strategically placed side mesh panels enhancing airflow to prevent overheating during matches.
A shaped 2x2 ribbed collar, elasticated back neck tape with branded silicone print, woven club crest, and raised silicone Hummel logo complete the premium finish.
The 2026/27 AFC Bournemouth home kit will be available to purchase from 8am on Wednesday, July 15.
AFC Bournemouth has unveiled its new home kit for the 2026/27 season, ready for a landmark campaign and start of an exciting new chapter on and off the pitch. (Image: AFC Bournemouth)
The club's announcement of the new kit has been met with anticipation as the Cherries prepare for what they hope will be an exciting season both on and off the pitch.
With the promise of improved retail experiences and an expanded range of merchandise, the partnership with Hummel is expected to benefit both the club and its supporters.
The 2026/27 season is set to be a landmark campaign for AFC Bournemouth, with fans eagerly awaiting the debut of the new kit as the club prepares to play in European competition for the first time in its history.