The kit features a large pink circle in the middle of the shirt, featuring the sponsor Vitality.
The club said: "Celebrating the club's heritage, the design pays tribute to where it all began with a subtle tonal pattern inspired by the original 1936 crest.
"The historic crest is then revisited as a gold centre back neck sign-off, tying in with the premium gold detailing featured throughout the shirt.
"Also featured on the shirt is MrQ Casino, who began an exciting, new partnership this week as the club’s Official UK Online Casino Partner."
Commenting on Facebook, Julie Caines said: "As a fan it’s disappointing to see the Vitality logo look like a big sticker on the front.
"Another fan suggested just the writing in bigger white letters would have been so much better and I agree! I also believe these are going to be £75 each."
Jonjo Grant added: "Shame about the giant pink sticker in the middle.. Absolutely destroys the kit."
(Image: AFC Bournemouth)
Colin Davies agreed: "It's horrific. What are they thinking? Ask the fans as it seems the pink blob is hated by everyone."
Helen Rattue said: "Awful with that hideous pink logo. Just the writing 'Vitality' would've been fine."
James Pope prefers older shirts, saying: "I’ll buy one if I can have long sleeves and no sponsors logos. Failing that I’ll stick to my older ones without sponsors on them."
What do you think? Let us know in the comments.