Aston Villa are reportedly prepared to allow Emi Martinez to join Juventus if the goalkeeper decides he wants to continue his career in Serie A, and they have reduced their asking price for his signature.
Juventus are [continuing discussions with Martinez’s representatives](https://talkjuve.com/2026/07/09/juventus-sets-up-a-new-meeting-to-sign-world-cup-winner/) while the Argentina international competes at the World Cup. There is a growing belief that the experienced goalkeeper could complete a move to the Bianconeri before the transfer window closes.
Martinez has been one of Aston Villa’s most influential players over the past few seasons and helped the club win the Europa League only a few weeks ago. His performances have established him as one of the leading goalkeepers in European football.
Juventus Continues Martinez Pursuit
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A year ago, Martinez bid farewell to the Villa Park supporters and came close to joining Manchester United before the proposed transfer collapsed. He remained at Aston Villa and went on to become a European champion with the club.
Villa now appear willing to sanction his departure, believing he has made a significant contribution during his time at the club and has earned the opportunity to pursue a new challenge if he wishes.
According to [Sport Mediaset](https://www.sportmediaset.mediaset.it/mercato/juventus/juventus-emiliano-martinez-trattativa-aston-villa_114207302-202602k.shtml), Aston Villa have lowered their asking price from €15m to €10m to encourage Juventus to complete a deal. The report suggests the reduced valuation reflects the club’s willingness to negotiate over the goalkeeper’s future.
Transfer Fee Still Under Discussion
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Despite the reported reduction, Juventus could still attempt to negotiate a lower fee before reaching an agreement with Aston Villa.
The Bianconeri are expected to continue discussions as they look to secure favourable terms for one of their priority transfer targets. Martinez’s experience and consistent performances make him an attractive option as Juventus seek to strengthen their goalkeeping department.
Although progress appears to have been made, negotiations are expected to continue before any agreement is finalised. Juventus will hope to complete a deal at the right price, while Aston Villa remain open to selling the Argentina international if their revised valuation is met.