After his impressive form for Morocco at the World Cup, it is no surprise that Brahim Diaz is one of the players [Juventus would have liked to sign this summer](https://talkjuve.com/2026/06/17/juventus-already-has-staff-in-america-trying-to-convince-real-madrid-star/), but that move now appears unlikely.
Diaz has been in excellent form over the last few seasons, yet he has never been a regular starter for Real Madrid. That situation is understandable given the quality and depth of the squad, which has made consistent opportunities difficult to secure.
It had seemed possible that he would be sold this summer, particularly following the appointment of a new manager. Juventus had hoped to take advantage of the situation and strengthen their squad by bringing the attacker to Turin.
Juventus suffer setback in pursuit
----------------------------------
The Bianconeri viewed Diaz as an ideal addition who could significantly improve the quality of the team. Club officials had been optimistic that an opportunity would emerge to compete for his signature and complete a deal during the transfer window.
However, according to [Tuttomercatoweb](https://www.tuttomercatoweb.com/juventus/?action=read&idnet=dHV0dG9qdXZlLmNvbS03ODQ5NTY), Juventus have reached a dead end in their pursuit because Jose Mourinho has asked the player to remain at the club.
The new manager believes Diaz will play an important role in his plans and has made it clear that he does not want the attacker to leave. As a result, Juventus must now turn their attention to alternative targets.
Focus shifts to other transfer options
--------------------------------------
Diaz is regarded as a player who would fit well into what Luciano Spalletti wants to achieve in Turin. His qualities would have complemented the style of football the manager is aiming to implement as he continues building a competitive squad.
Despite missing out on Diaz, Juventus are expected to continue searching for reinforcements capable of improving their options. The club remain focused on strengthening the team during the transfer window and will now explore other opportunities that align with their plans. While Diaz may no longer be a realistic target, Juventus will continue working to identify players who can make a positive impact on the squad.