The membership packages, which will go on sale from 10am tomorrow morning (Tuesday, July 14) on the club’s official website, safc.com, are aimed at both existing fans and new supporters.
The club’s new membership offering has been arranged into three tiers, each of which offers different benefits.
The ‘Season Ticket Plus’ tier is available to current season-ticket holders, priced at £20 for the season. An add-on for existing season-ticket holders, it will offer a number of new benefits including a ballot for a select number of away tickets, which are often in high demand, with ten per cent of the club’s away ticket allocation set to be put aside for Season Ticket Plus members. This will cover Premier League, Europa League and domestic cup fixtures.
The scheme will also offer member offers and access to in-store events, member rewards and mascot ballet access for ages six to 12.
The new ‘Black Cats Adult’ membership package is priced £48 per season and is the core membership package open to all ages. Benefits include home ticket ballot game-by-game opportunities for the Premier League, Europa League and domestic cup matches, a place on the season-ticket waiting list, live commentary and match replays, live Under-21s fixtures and behind-the-scenes content. Members will also receive special member offers and get access to exclusive in-store events.
The ‘Black Cats Academy’ tier carries the same access for supporters aged four to 18, and will be priced at £30 for the first child and £20 for each additional child. It offers the same perks as the Black Cats Adult membership tier, but also provides mascot ballot access for those aged between six and 12.
Sunderland’s Chief Commercial Officer, Scott McCubbin, said: “This is a special time to be a Sunderland supporter. European nights at the Stadium of Light, and a worldwide family of fans who want to be closer to it all.
“That is what Black Cats Membership is for. It is built with our supporters, for our supporters, and it will keep giving more back to them all season.”
Supporters who join any of the membership schemes before Thursday, July 23 will receive ten per cent off the pre-season streaming package, with full details available on Sunderland’s official website from tomorrow morning.