Juventus were keen to sign Alexander Sorloth before the World Cup, but his poor form during the competition has led them to lose interest in his signature, as reported by Calciomercato.
With Dusan Vlahovic leaving and Jonathan David placed on the market, Juventus were looking to strengthen their attack by adding a new striker to the squad. The club wanted more than one attacking option as they prepared for the changes ahead.
Juventus reconsider Sorloth pursuit
Their first choice was Randal Kolo Muani, but the Old Lady was also interested in bringing Sorloth from Atletico Madrid. The Norwegian had established himself as one of the finest strikers in La Liga, and Juventus viewed him as a possible addition to their forward line.
Atletico were also willing to allow him to leave this summer as they focused on rebuilding their squad. This made the World Cup an important opportunity for Sorloth to impress, with Juventus closely monitoring his performances during the tournament.
Norway enjoyed a strong campaign and reached the quarter-final before being eliminated by England. However, Sorloth was unable to deliver his best performances and struggled throughout the competition, with his display contributing to Norway’s exit.
World Cup display changes Juventus’ plans
One of the key moments came when Norway had a chance to score against England during a counterattack. Sorloth found himself in a situation where passing the ball to Erling Haaland could have created a clear opportunity, but he delayed his decision and attempted to finish himself, eventually failing to score.
Sorloth’s performances at the World Cup have changed Juventus’ view of a possible transfer. The Italian club no longer feel the same urgency to complete a deal for the striker, especially after seeing him struggle on such a major stage.
As a result, a move to Turin now appears increasingly unlikely. Juventus will continue searching for attacking reinforcements, but Sorloth is no longer expected to be a priority target during the summer transfer window.