The club had been in discussions over a new front-of-shirt sponsor for several months.
Villa have signed a deal for Visit Rwanda to become their new front-of-shirt sponsor worth nearly £20million-a-year.
The African country’s tourist board will replace Betano after a multi-year deal was agreed.
Villa had no option but to seek a new sponsor due to Premier League rules around gambling advertising which came into force this summer.
The club consider the new deal, which is understood to be worth around 20 per cent more than their previous agreement with Betano, an excellent one at a time when several of their top flight rivals are still looking for new sponsorship.
It is the first major deal negotiated by Francesco Calvo, since he replaced Chris Heck as president of business operations a year ago.
Yet it is not without controversy, with Visit Rwanda’s existing deals with Bayern Munich and Paris Saint-Germain having long been the subject of scrutiny.
Critics have accused the Rwandan government of investment as “sportswashing” to deflect from what Human Rights groups have described as an “abysmal” record on human rights.
The deals, which included a shirt sleeve sponsorship with Arsenal, were last year described as “blood stained” by the neighbouring Democratic Republic of Congo, following violence involving the Rwandan-backed M23 rebels in the eastern part of the country.
Arsenal announced the end of their deal by “mutual agreement” last November, following protests by fan group Gunners for Peace.
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