David Beckham and Shakira’s staggering earnings from the 2026 World Cup have been revealed.
Former England captain Beckham appeared daily on television throughout this summer’s showpiece international tournament after starring in advertising campaigns for at least 12 different brands including Adidas, Lay’s, McDonald’s, Pepsi, Ninja Kitchen and Stella Artois.
The world-famous Manchester United legend, who now co-owns Lionel Messi’s Inter Miami FC in Major League Soccer (MLS), was used to promote various products for a global audience.
Meanwhile, Shakira featured in both the 2026 World Cup opening and closing ceremonies, performing her hit song ‘Dai Dai’, which was played before every match at the tournament.
The song, featuring Burna Boy, featured several World Cup stars at the start of the music video, including Lionel Messi, Kylian Mbappe and Harry Kane.
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Beckham's 2026 World Cup Earnings
David BeckhamREUTERS/Dylan Martinez
According to The Sun, Beckham and Shakira were the two biggest earners out of all the celebrities working on the tournament.
Beckham reportedly boosted his bank balance by an eye-watering £19 million thanks to his various ad appearances.
Industry monitor Marketing Made Clear said: “Brands work with Beckham because he is dependable and recognisable.”
David BeckhamLay's
It’s estimated that Beckham’s net worth now stands at an astronomical £1.185 billion when combined with his Spice Girl wife Victoria’s fortune.
Their estranged son Brooklyn is also estimated to have pocketed $1 million (£753,000) from the tournament after filming a controversial advert for DoorDash.
Brand and culture expert Nick Ede told The Sun: “Sitting on a sofa, he tossed away his stadium match tickets and told the camera, ‘You’re probably wondering why I’m watching from home… it’s a long story,’ before a screen graphic read ‘It’s complicated’ - a blatant, highly public swipe at his ongoing feud with his estranged family that reportedly left them fuming.
“While he’s often criticised, global brands clearly believe his surname, social media reach and international recognition still have significant marketing value during events watched by billions.
“The advert, along with increased eyes on him, will have elevated his brand and value even more.“
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Shakira's 2026 World Cup Earnings
ShakiraReuters/Vincent Carchietta
However, Brooklyn’s 2026 World Cup earnings pale in comparison to Shakira's, who reportedly banked a massive £15 million.
“Shakira is estimated to have a massive payday from the World Cup - with the tournament and her many appearances triggering a massive surge in global music streams,” Ede added.
“The singer and football are intrinsically linked thanks to her World Cup legacy, so every tournament reignites interest in her music and brand.
“Her performances opening and closing the event cemented her status as one of the biggest stars in the world.
“At the Closing Ceremony, she performed Dai Dai with Burna Boy - the Fourth World Cup she’s performed at, becoming closely linked with the brand.”
Indeed, we’ve reached the stage where it wouldn’t feel like a World Cup without Shakira, whose 2010 World Cup song ‘Waka Waka (This Time for Africa)’ will forever occupy a special place in football fans’ hearts.
Elsewhere, Justin Bieber and Timothee Chalamet are estimated to have earned £12 million each, Kim Kardashian received around £8 million, Lisa from Blackpink took home an estimated £9 million, while Madonna banked £4 million.
Madonna with Ronaldinho and Ronaldo at the World Cup final half-time showREUTERS/Hannah Mckay
Scottish singer Susan Boyle, meanwhile, is estimated to have around £500,000 after featuring on an advert for Irn Bru.