Juventus had hoped to sell Joao Mario permanently this summer following his impressive loan spell at Bologna during the second half of last season. However, with a lack of clubs willing to meet those expectations, the Bianconeri are now prepared to consider a loan move instead.
The full-back attracted positive attention with his performances at Bologna, and Juventus initially believed they could secure a permanent transfer. Despite that optimism, interest has not developed as anticipated, prompting the club to reconsider their approach during the current transfer window.
Juventus change transfer strategy
Fiorentina have emerged as the club showing the strongest interest in Joao Mario. Their preferred option has always been an initial loan deal, a proposal that Juventus were unwilling to accept at the beginning of the summer.
However, the situation has changed following the arrival of Zeki Celik. Juventus are now more eager to create space in the squad, and a temporary move for Joao Mario has become a realistic solution. The decision could also encourage other clubs to enter the race for his signature before the transfer window closes.
Loan move now the preferred option
Although Joao Mario has not convinced Luciano Spalletti that he should remain part of his plans, the defender impressed during his spell at Bologna, and the club are reportedly interested in signing him permanently in the future.
According to Sky Sports Italia, several clubs have made enquiries about taking the full-back on loan, and Juventus have now opened the door to that possibility after previously rejecting similar proposals. The report suggests the Bianconeri are determined to reduce the number of players who are no longer central to their plans.
Juventus are continuing their efforts to move several squad members on this summer, and Joao Mario is among those expected to leave the Allianz Stadium. The Bianconeri will hope that any loan agreement includes an option that is eventually activated, allowing the transfer to become permanent.