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JUVENTUS AND GANTEN CELEBRATE PARTNERSHIP MILESTONE
Today, during the Juventus Business Reception event in Hong Kong, China Juventus strengthened its longstanding relationship with Ganten Water, one of its strategic partners in Asia.
Over the past years, Juventus and Ganten have built one of the most enduring sports partnerships connecting Asia and European football, going beyond traditional sponsorship to create innovative fan engagement initiatives, community programmes and exclusive experiences that bring supporters closer to the Club.
The partnership, that began in 2017, is now approaching its 10-year anniversary. The occasion highlights the strength and continued evolution of this collaboration through two key activations: the debut of a dedicated Ganten sleeve patch and the realisation of Dream Programme 2.0 in Hong Kong, China.
For tomorrow's match against Chelsea, Ganten will appear on the sleeve of the Juventus jersey in a dedicated and significant one-off activation. The jersey was unveiled during the event by Andrea Cambiaso, Kenan Yildiz, Weston McKennie and Carlo Pinsoglio.
A key highlight of the tour is the introduction of the Ganten sleeve patch, a visible symbol of the partnership's continued growth and ambition. Alongside this debut, selected participants of Dream Programme 2.0 will enjoy exclusive opportunities linked to Juventus' presence in Hong Kong, including unique football and matchday experiences, first team and legend meet & greet moments, Italian gourmet experiences and Hong Kong local highlights.
Dream Programme was created to transform football dreams into reality while celebrating the passion of Juventus supporters across China. Following the success of the first edition, which brought fans to Turin for exclusive access to the Club, Dream Programme 2.0 further demonstrates Ganten's continued investment in creating meaningful and memorable experiences for football fans.
Wang Meihua, General Manager of Ganten Brand Center, said:
"Our partnership with Juventus has always been about more than visibility—it is about creating meaningful connections with fans through football. The sleeve patch and Dream Programme 2.0 perfectly represent our shared commitment to delivering unique experiences that inspire supporters and bring them closer to the club they love."
Peter Silverstone, Juventus Chief Business Officer, commented:
"Ganten has been one of Juventus' most valued partners in Asia, sharing our ambition to grow the game and engage fans in meaningful ways. We are excited to move into our tenth year of partnership together. We value the longevity of our partnership with Ganten and truly appreciate their unwavering loyalty and support. The Hong Kong tour provides a fantastic opportunity to celebrate our partnership, showcase the new sleeve patch activation and create unforgettable experiences through Dream Programme 2.0. Together, we continue to demonstrate how football can connect communities and inspire fans across the region."
The Hong Kong tour represents the latest expression of this shared commitment to football, innovation and fan culture. The sleeve patch and Dream Programme 2.0 stand as powerful examples of how the partnership continues to evolve, strengthening fan engagement and building a lasting football legacy across Asia through innovative and memorable experiences.
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