Betway becomes Manchester United global betting partner
Super Group brand Betway has become the exclusive global betting partner and training kit sponsor of Manchester United.
The long-touted, multi-year deal, which The Athletic claims is worth over £18m, also sees Betway become the Premier League club’s official principal partner.
Man Utd said the club is now Betway’s “biggest sponsorship investment to date” across major sports such as football, F1, basketball and tennis.
Africa in mind as Betway strikes Man Utd deal
“Manchester United’s global reach, particularly with their massive fanbase across Africa, aligns perfectly with our key markets,” said Neal Menashe, Super Group’s CEO.
In Q1, Super Group reported that Africa revenues rose from US$201m to $267m year-on-year, with igaming revenue up from $135m to $190m and sportsbook revenue up from $66m to $77m.
“The Premier League is the world’s most-watched domestic football competition and provides a powerful platform to connect with fans globally,” Menashe added.
“We’re excited to see the Betway brand showcased at Old Trafford, and beyond, as part of our ongoing presence in English football’s top-flight.”