Manchester United
MediaPLUS/ 4th August 2026 /George Morahan
Manchester United have confirmed Betway as the club's new training kit sponsor in a deal understood to be worth £20m (€23.4m) per year.
The multi-year sponsorship deal between the Old Trafford club and the gambling company's parent Super Group is believed to be the most valuable standalone training kit or shirt sleeve deal of all time.
Betway will also become the club’s official principal partner and exclusive global betting partner.
United did not have a training kit sponsor last season following the expiration of their deal with technology company Tezos at the end of the 2024-25 campaign.
Betting companies are no longer allowed as front-of-shirt sponsors for Premier League clubs after being phased out at the end of the 2025-26 season, but they are still eligible for shirt sleeve and training kit sponsorship.
The Betway logo will feature on the front of training kits for both the men's and women's team and will be displayed prominently around Old Trafford.
United expect revenue generated by the deal to go towards player recruitment. So far this summer, the club have purchased Andrey Santos (€56m) from Chelsea and Youri Tielemans (€41m) from Aston Villa.
Marc Armstrong, chief business officer for Manchester United, said: "We are delighted to welcome Betway as official principal partner.
"The scale of our exciting new partnership reflects our growth strategy, the enduring global strength and appeal of Manchester United, and our ability to attract leading brands that want to engage with our vast worldwide fanbase.
"Betway are a world-renowned brand with significant presence across world sport. We look forward to working together to help accelerate their global ambitions and create new opportunities to bring supporters closer to Manchester United."
The deal is understood to be Betway's biggest commercial investment to date, having previously been West Ham's main sponsor for a decade.
Neal Menashe, CEO of Super Group, said: "We are thrilled that our Betway brand will be the official principal partner and exclusive global betting partner of one of the world’s biggest football clubs.
Manchester United
Michael Carrick is about to embark on his first full season as head coach of Manchester United. (Pic: Ash Donelon/Manchester United via Getty Images)
"Manchester United’s global reach, particularly with their massive fanbase across Africa, aligns perfectly with our key markets.
"The Premier League is the world’s most-watched domestic football competition and provides a powerful platform to connect with fans globally.
"We’re excited to see the Betway brand showcased at Old Trafford, and beyond, as part of our ongoing presence in English football’s top-flight."