Betway Deal: Manchester United Confirm Record Training-Kit Sponsor
Manchester United have ended their search for a training-kit sponsor by confirming the Betway deal, naming the betting firm an Official Principal Partner ahead of the 2026-27 season. Reported to be worth around £20m a year, the agreement has been billed as the biggest training-kit sponsorship in the club’s history and was confirmed on the club’s official website.
What the Betway deal means for United
The Red Devils had gone roughly a year without a dedicated training-kit sponsor, so the tie-up fills a notable gap in the commercial portfolio at Old Trafford. The Athletic reported that the multi-year arrangement will put Betway branding on United’s training wear. It also reflects a wider shift: with Premier League clubs phasing out front-of-shirt gambling sponsorship, betting companies have increasingly moved into training-kit and partner deals instead.
The timing matters for a club that has repeatedly targeted revenue growth. The extra income arrives as Michael Carrick prepares his squad for a Champions League campaign, and as United weigh their spending in the closing weeks of the summer window.
Financial detail beyond the reported headline figure has not been officially disclosed. Supporters can follow how the extra revenue feeds into United’s summer transfer business as the window builds towards deadline day.
Eric McPallister is a Manchester United writer for ReadManUtd.com, covering the latest news, transfers, tactical developments and major talking points from Old Trafford. With a strong understanding of the club’s history, culture and expectations, Eric provides clear, supporter-focused analysis that looks beyond the headlines. His work combines breaking news with informed opinion, helping United fans understand not only what is happening at the club, but why it matters. From first-team performances and emerging academy talent to recruitment decisions and the long-term direction of Manchester United, Eric delivers balanced, engaging coverage written with the supporters in mind.
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