Newcastle United have confirmed fintech company SumUp as their front-of-training kit sponsor in a ‘multi-year’ partnership.
It follows the renaming of the club’s Benton training ground to ‘The KNOX’ after KNOX Hydration secured the naming rights in a three-year deal worth £6million per season. KNOX also serve as Newcastle’s training kit sleeve sponsor and front-of-shirt sponsor, with the latter agreement worth £60million from now until the end of the 2028-29 campaign.
By that point, United hope to be moved into their new £190million training facility at Woolsington Hall estate, near Newcastle Airport. The club announced on Thursday they had agreed to purchase the 260-acre land and will apply for planning permission in 2027.
According to The Athletic, the partnership with SumUp is worth £5million per season, taking the Magpies’ annual income from training-ground-related sponsors to £11million per year.
Newcastle United confirm front-of-training kit sponsor
Newcastle’s Chief Revenue Officer, Dave O’Connor said: "SumUp is the perfect partner for Newcastle United; an innovative, ambitious, global business with a genuine commitment to supporting local businesses who serve our fans and community everyday.
"We're excited to kick the partnership off and bring SumUp, its team and its local merchant community closer to the club and our supporters.
"This partnership is a reflection of our commercial ambition: working with innovative global businesses that fully understand the unique role Newcastle United plays in the life of our city and its community."
Luke Griffiths, Chief Commercial Officer and UK CEO, SumUp added: "When the opportunity to partner with Newcastle United arose, it felt like a natural fit. Football brings people together and is woven into the everyday lives of fans, families and communities - something we understand at SumUp. Every day, we work with businesses of all sizes, helping them run and grow, while also giving people a simple, smarter way to manage and spend their money.
"This partnership gives us a strong platform to bring our merchant and local communities closer to the club, while creating new opportunities for businesses and fans across the region. As Newcastle United's Official Training KitPartner and Presenting Partner of the Newcastle United Business Club, we look forward to bringing these communities together."