25th August 2026
August 25 – Nottingham Forest have confirmed that iGaming operator and lottery solutions provider Bally’s Intralot will be the club’s official sleeve partner for the next two seasons.
The deal sees Bally Bet feature on the men’s first team sleeves and the Jackpotjoy logo on the women’s first team sleeves, with both brands prominent at the City Ground on matchdays. It builds on last season’s front of shirt agreement, which ran through a historic campaign as Forest competed in Europe for the first time in 30 years, reaching the Europa League semi-finals.
That run produced some memorable moments, including a spectacular projection on the Brian Clough Stand beaming across the River Trent to mark the European return. The partnership also carried real substance off the pitch, supporting the Oddballs Foundation’s “Check Your Bally’s” initiative encouraging men to check their health during Testicular Cancer Month.
Forest COO Paul Bell said: “We’ve already worked together to connect with our fans in unique ways, from stadium projections to mark historic European nights and supporting local grassroots football communities,” he said, welcoming the extension to Forest Women “at an important time in its journey.”
Bally’s Intralot Group CEO Robeson Reeves said: “Nottingham Forest has become a genuine part of our story over the past year,” praising a club “competing in Europe for the first time in almost three decades.” He added that stepping onto the women’s shirt with Jackpotjoy “reflects both our confidence in this club and our commitment to supporting the women’s game.”