The new third kit is [**available now**](https://store.liverpoolfc.com/kit?lfm_medium=site-link&lfm_source=liverpoolfc.com&lfm_content=news-story&lfm_campaign=ret-kit-launch-2627&lfm_proposition=retail) on Liverpool FC’s new global ecommerce platform, which also launches today as the latest step in the club’s wider digital transformation.
The redesigned LFC online store has been built to make it easier for supporters around the world to discover and shop official club merchandise, with a refreshed look and feel, and a faster, more personalised shopping experience across mobile and desktop.
The new platform offers enhanced personalisation and curated product recommendations, improved performance and load times, and a more streamlined checkout experience.
Together, the changes are designed to create a smoother and more connected retail experience for LFC supporters wherever they are in the world.
Hannah Pym, senior vice-president of marketing and digital at Liverpool FC, said: “We’re excited to launch our new ecommerce platform alongside our third kit for the 2026-27 season.
“This is an important step in the evolution of our digital retail experience and has been designed to make it easier than ever for supporters around the world to discover and shop our collections.
“With a faster, more personalised experience across every device, the new platform reflects our commitment to innovation and providing a best-in-class experience for our fans globally.
“This is just one of a number of digital upgrades we’re currently focused on as we continue to build out the wider digital fan experience, making it easier and more seamless for supporters to connect with the club wherever they are.”