Manchester United have agreed a club-record shirt sleeve sponsorship with SumUp worth more than £20million per season.
United officially announced the multi-year agreement on Tuesday, with the SumUp branding set to appear for the first time when Michael Carrick’s side face Sabah in the Champions League on Thursday.
The agreement covers United’s men’s, women’s and academy teams across all competitions.
While the club have not publicly disclosed the financial terms, City AM reports the SumUp deal is worth more than £20m annually, exceeding the £20m-a-season agreement with previous sleeve sponsor DXC Technology.
It represents another sizeable commercial agreement for United following their return to the Champions League.
🤝 @SumUp will feature on all authentic shirts bought on United Store and in our Megastore from this Thursday.
More information for supporters who already own a 2026/27 shirt 👇
— Manchester United (@ManUtd) September 8, 2026
SumUp deal gives Man Utd another major revenue increase
United began the Premier League season without a sleeve sponsor after their four-year partnership with DXC ended during the summer.
That vacancy has now been filled with an agreement reportedly worth more than its predecessor.
The official Manchester United announcement describes SumUp as the club’s new Official Sleeve Partner on a multi-year contract.
The agreement will also see the financial technology company promoted at Old Trafford and the Progress with Unity Stadium.
United and SumUp also plan to launch a co-branded payment card offering supporters rewards at official club outlets and selected businesses.
For United, however, the headline figure is significant.
City AM reports that the club’s previous DXC agreement was worth £20m per season, meaning the SumUp partnership represents a new record for that particular sponsorship asset.
United have also secured a reported £20m-per-year training-kit agreement with Betway this summer.
ReadManUtd covered the Betway training sponsorship after reports of the agreement emerged last month.
On the reported figures, the SumUp sleeve and Betway training agreements are now worth more than £40m per season combined.
That does not include United’s main shirt agreement with Snapdragon or the club’s considerable wider portfolio of commercial partners.
Champions League return strengthens United commercially
The timing is notable.
United secured third place under Carrick last season and are now preparing for their first Champions League fixture of 2026/27, with Sabah visiting Old Trafford on Thursday.
The SumUp branding will make its debut in that match.
United’s chief business officer Marc Armstrong said the agreement supports the club’s commercial growth strategy and demonstrates its continued appeal to global brands.
Champions League football increases the exposure available to those partners.
Instead of being limited to domestic competitions, the United shirt will now feature in Europe’s most valuable club competition, including high-profile fixtures against Bayern Munich, Atletico Madrid and Roma.
ReadManUtd’s Manchester United Champions League fixture guide details the eight league-phase matches Carrick’s side will play between September and January.
United’s commercial strength has rarely depended entirely on results on the pitch, but returning to Europe’s top competition gives the club another selling point when negotiating major partnerships.
The reported increase from DXC to SumUp suggests United have already been able to capitalise.
There will be bigger financial questions around the club over the course of the season, particularly once Champions League income and the latest accounts can be assessed properly.
For now, however, a sleeve agreement worth more than £20m annually represents another meaningful addition to United’s revenue base.
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