Robin van Persie x ENGWE
Manchester United and Arsenal icon Robin van Persie has been officially announced as the new Global Brand Ambassador for ENGWE.
Ahead of Car-Free Day, the global e-bike brand has announced the Netherlands international as their new partner, with the slogan 'GOOD AS G.O.A.T' - a playful evolution of the usual 'good as gold' moniker being reimagined to match the sporting idea.
Van Persie is best known for being a Premier League winner with the Red Devils and an English football legend, having scored over 100 Premier League goals in his career, and also becoming the all-time top goalscorer for the Dutch National team during his career, scoring 50 goals in 102 appearances for his country.
Now, van Persie is connecting what he achieved in his playing days with a quality that matters beyond football: being someone people can count on.
Van Persie built a career defined by both remarkable achievements — including a Premier League title, two Golden Boots and his iconic 2014 World Cup diving header — and the preparation, discipline and consistency behind them.
Since retiring as a player, his roles have evolved from the pitch to coaching and family life. But across every stage, one principle remains: being prepared, present and someone others can count on when it matters.
Speaking on the partnership, van Persie said:
“Throughout my career, reliability has always mattered — being able to trust the people around you, your equipment and your decisions. That is one of the things that attracted me to ENGWE. Today, staying active and finding better ways to move are just as important to me.
"Today, staying active and finding better ways to move are equally important to me. E-bikes give people more freedom to move, explore and spend time outdoors, while offering a more sustainable alternative for everyday journeys. I see ENGWE as a brand that brings these things together, and I’m very happy to be part of that journey.”
An ENGWE executive also spoke on the new partnership, and was delighted to link up with the legendary forward.
“Robin van Persie represents many of the qualities we want ENGWE to stand for: performance, discipline, reliability and a genuine passion for an active lifestyle. But beyond his achievements on the pitch, we see Robin as someone who has continued to evolve — as a professional, a father and a person who values an active and healthy way of life.
Our partnership with Robin is therefore about much more than football. It reflects ENGWE’s ambition to build a stronger connection with European consumers and to position e-mobility not simply as a means of transportation, but as part of a more active, intelligent and freedom lifestyle.
Europe is one of our most important markets, and we are entering a new stage of development for ENGWE. We want to build a brand that consumers can trust — one that combines thoughtful innovation, smart technology and reliable riding experiences. Robin is an important part of that journey. Together, we want to inspire more people to move further, explore more and enjoy every ride. ”
ENGWE is a global e-bike brand with a mission to help people find and achieve a New Way for short trips. Through continued investment in product development, design, manufacturing and local service, ENGWE creates e-bikes designed to make everyday mobility easier and give riders greater freedom to explore.