The club's partnership with Football Manager is into its eighth year.
The club's partnership with Football Manager is into its eighth year.
This renewal ensures that Football Manager branding will continue to appear at the American Express Stadium throughout the 2026/27 season as we compete in the Premier League, FA Cup, Carabao Cup and UEFA Conference League.
Chief Commercial Officer Russell Wood said “We are excited to be extending our partnership with Football Manager. With our joint focus on connecting with the next generation of football fans, we're excited for what's to come.”
Richard Trafford, Business Development Director at Sports Interactive, added: "It's a real honour to be extending our relationship with Brighton & Hove Albion for an eighth successive season.
"On and off the pitch the club is incredibly closely aligned with our ethos and values as a studio. They've been a pleasure to work with throughout our partnership and, as they compete in the UEFA Conference League, we're excited to explore more great opportunities together and support them as they try to hit even greater heights."
Maisie Symonds cuts through Charlton's midfield in Sunday's 5-1 win. She has now made more WSL appearances (87) than any Albion player. 📷Kyle Hemsley.
Maisie Symonds cuts through Charlton's midfield in Sunday's 5-1 win. She has now made more WSL appearances (87) than any Albion player. 📷Kyle Hemsley.
Valentin Joseph holds off his marker on his Albion debut in the Sussex Senior Cup. 📷Simon Roe
Valentin Joseph looks to push on after making U21s debut 5 hours ago
Fabian Hurzeler won the September Manager of the Month award after his team claimed wins over Coventry and Arsenal, as well as a point against Leeds. 📸 by Paul Hazlewood.
Fabian Hurzeler won the September Manager of the Month award after his team claimed wins over Coventry and Arsenal, as well as a point against Leeds. 📸 by Paul Hazlewood.
Manuela Vanegas has extended her stay at Albion, having joined the club in 2025.
Manuela Vanegas has extended her stay at Albion, having joined the club in 2025.
Albion head to the MKM Stadium on 22 November. 📷Jez Tighe
Albion head to the MKM Stadium on 22 November. 📷Jez Tighe