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Luton Town's ownership group went from heroes to zeroes in the space of two years, following their double relegation from the Premier League to League One.
It's put a real damper on what has been an overall successful stint for the 2020 consortium, given where the club was when they saved it back in February 2008 following a period of administration.
They faced even further obstacles following their takeover, too, being docked 30 points in their first full season as owners with the club in League Two. Survival was impossible, and despite winning the EFL Trophy, Luton began the 2009/10 campaign in the National League.
So, to take them from non-league to the Premier League in 13 seasons is some feat, and for the ownership group, currently led by David Wilkinson and Gary Sweet, two lifelong Luton fans, they were living the dream.
Luton Town fan pundit believes their owners have "turned a corner" regarding communication
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The last couple of seasons in which Luton were relegated to League One and then floundered in the third tier have seen plenty of animosity directed at the hierarchy at Kenilworth Road from the fanbase.
The frustrations, however, were more to do with the lack of effort on the field from the players those higher-ups are responsible for bringing to the club, according to FLW's Luton fan pundit, Simon Mills.
While some outsiders and fans of rival clubs may think that Luton fans are somewhat ungrateful to the ownership for venting frustration after the heights they hit under their stewardship, Mills explained that all Hatters fans want is for there to be a team they're proud of.
That's something that the 2020 group, made up of Luton fans themselves, are starting to understand more, according to the fan pundit, but he does think communication could be a little better.
"The one thing I'd change about how the club is being run is probably being a bit more transparent and speaking to the fanbase a bit more than they have done recently," he said.
"I do think we have turned a corner, and deep down, 2020 do understand that we just want to be proud of the efforts that the players are putting out on the pitch. They're fans of the club themselves.
"I just think that the spell in the Premier League may have led to spirits being dampened slightly, but I do think that Jack Wilshere has turned that around."
Luton Town haven't begun the 2026/27 campaign in brilliant form
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While there's a clear direction now under Jack Wilshere, with more players at the club who seemingly want to be there, rather than the scattergun approach Luton seemed to have last summer in the transfer window, the start to this season has been quite underwhelming.
Luton have won just two of their opening seven games this season, with defeats to Stevenage, Bradford City and a particularly heavy one against Mansfield Town creating some concerns over the prospects of the campaign.
West Ham fans, Sheffield united fans
West Ham fans, Sheffield united fans
When looking at how the Hatters ended last season, with eight wins in their final 10 games and a win at Wembley in the EFL Trophy final, many wouldn't have expected Luton to be so slow out of the traps this time round.
Matt Bloomfield was axed as Luton boss just over a year ago in favour of Wilshere, with the club in 11th, having picked up 16 points from 11 games. The Hatters will need to double their points tally in the next four fixtures just to match that.
Luton Town need to get points on the board, else things may sour once more
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Mills believes that the club are turning a corner under Wilshere, but the league table definitely doesn't reflect that.
That being said, performances aren't terrible, and especially defensively, the 14 goals they've conceded is a massive outlier to their underlying numbers. Luton have only allowed their opponents to generate 7.0 expected goals, so to concede double that tally is astounding.
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Ultimately, though, it's a results business, and the good feeling that the former Arsenal midfielder was generating in the tail end of last season is quickly diminishing amongst parts of the fanbase.
The club seems a lot more stable than it was this time last season, but they're struggling to meet the expectations set out for them. Whether it's increasing communication from the top of the club or hoping that the results come, something needs to be done to help get some more fans back onside.