Giovanni Carnevali has taken on the challenge of leading Juventus after being appointed the club’s chief executive this season, following a successful spell in the same role at Sassuolo. During his time there, he oversaw the club’s progress and setbacks while helping them remain competitive despite regularly selling important players.
Juventus identified Carnevali as their preferred replacement for Damien Comolli, who had been unable to convince John Elkann of his suitability for the role. The club also failed to qualify for the Champions League at the end of last season, increasing the pressure to improve their performances and results.
Despite their status as one of Italian football’s biggest clubs, Juventus have not won the league title since 2020. They have attempted to rebuild their position at the top of the game, but managerial changes, alterations to the playing squad and appointments behind the scenes have yet to deliver the desired results.
Carnevali faces pressure to deliver at Juventus
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Juventus supporters expect significant improvements this season, with qualification for the Champions League an important objective. Another failure to finish in the top four would represent a major setback for a club with their ambitions and resources.
Carnevali understands the expectations surrounding his new position and the responsibility of helping Juventus return to consistent success. His experience at Sassuolo could prove valuable as he works to establish a clear direction and improve the club’s overall performance.
The challenge will require patience, careful planning and effective decisions across the club. Juventus must find greater consistency if they are to close the gap on their domestic rivals and restore their position among Italy’s leading teams.

(Photo by Valerio Pennicino/Getty Images)
Juventus chief executive expresses confidence
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Despite the pressure, Carnevali has expressed confidence in the project and highlighted the enthusiasm within the club. He recognises the expectations that accompany working for Juventus but believes the team can make progress with time and commitment.
Speaking via [Football Italia](https://football-italia.net/carnevali-juventus-made-mistakes-in-the-past/), he said: “It’s a big challenge, but there’s a lot of passion and desire. We’re a big club with big ambitions and big pressure, and a lot of the time, that involves me and the whole team. It’s a good thing. I’m convinced we’ll do well. It takes time to build things, but we’re working on it.”