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Stefan Borson: Man United at risk of losing commercial deals

A general outside view of Old Trafford.

A general outside view of Old Trafford.

Manchester United's lack of on-pitch success will undoubtedly have an impact behind the scenes at Old Trafford.

That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider that Avram Glazer is overlooking some key details.

Man United's co-owner has recently caused further anger after recent quotes emerged, as he stated that the club's on-pitch performances had no impact on its commercial pull.

The Red Devils have certainly suffered from the owners' lack of investment, having not won a Premier League title since the 2012-13 campaign.

There is also a distinct lack of star players at Michael Carrick's disposal, possibly other than Bruno Fernandes, who is now 33 years of age.

Borson pointed out several pieces of evidence against Glazer's comments, and even suggested that sponsorships could soon become a concern.

Man United's on-pitch displays make a 'big difference'

Speaking exclusively to Football Insider, Borson pointed towards United's recent struggles with front-of-shirt and training kit sponsors.

"What you can say with some confidence is that it won't fall off a cliff to the point where no partners want to work with United even if they're not successful in the pitch," he said.

"But it's not true that it has no impact because we know that they had a season without the training kit sponsor last season.

"We know the front-of-shirt sponsor was harder to sell after they lost the German software company, TeamViewer. The bottom line is it's not true.

"Of course, Manchester United will always have as a brand and as a, and people hate this term, but as a franchise, commercial value in the market.

"But it's not true to say that the pitch success makes no difference. It does make a difference; it makes a big difference."

Michael Carrick is being thrown under the bus

With Man United sitting 17th in the Premier League, under normal circumstances, the manager would have been sacked weeks ago.

But supporters have realised that the finger of blame needs to be pointed at the Glazers, rather than the man in the dugout this season.

The summer transfer window was a rather frustrating one, leaving Carrick with a depleted squad, and one that lacked any real talent.

Nonetheless, Football Insider understands that defeat to Aston Villa on Sunday, 8 November, could already bring an end to his permanent tenure at Old Trafford.

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